Built a 75K+ Engaged Community
Loop Threads partnered with Scale to launch a campaign that turned casual followers into an active fashion community. Our team designed a storytelling strategy powered by influencer partnerships and interactive content — building loyalty through connection, not ads.
Client
Loop Threads
Industry
Fashion
Timeline
3 Months
Challenge
Loop Threads had a decent following but low engagement. Despite frequent posting, their content wasn’t sparking dialogue or user-generated participation. They needed to create a brand people wanted to be part of, not just watch.
Solution
Developed a community-first marketing plan centered on relatability and authenticity.
Activated micro-influencers to drive higher engagement.
Introduced conversational content formats to foster better interaction.
Created social series that encouraged followers to co-create stories with the brand.
+2.8x
overall engagement in 90 days
+65%
growth in organic followers
+40%
increase in website traffic
Isabella Chen
Founder of Shellé
“Scale captured our essence perfectly. They turned our logo’s symbolism into a story people actually connect with. Every campaign feels true to who we are.”
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