Rooted In African Print, Tailored To Turn Heads.

Branding

Graphic Design

Introduction

Project Background.

Evergreen Luxurie is a Ghanaian fashion startup creating classy, contemporary women’s apparel from African print fabrics. Alongside its tailored clothing, the brand sells fabrics for customers to bring their own fashion ideas to life.

Client :

Evergreen Luxurie

Industry :

Fashion

Project Year :

2024

Duration :

1 month

Client's request

The Challenge.

The founder of Evergreen Luxurie had a vision: to turn vibrant African prints into classy, contemporary clothing for women, while offering those same fabrics to customers with their own creative ideas.

Our challenge was to unite these two offerings under one distinctive identity. The brand needed to express the craft of dressmaking, the richness of African print and the elegance of modern fashion. From the needle-inspired symbol to the flowing forms, we needed to create a visual language that felt connected to her craft and recognizable across every brand touchpoint.

What we did

The Solution.

We brought the founder’s vision into a cohesive identity built around the craft of sewing. The logo pairs a needle with flowing, interconnected forms, expressing the relationship between fabric and finished fashion. Green gives the identity freshness and energy, while black and white provide clarity and contrast.

Through coordinated branding and graphic design, we established a consistent visual language for Evergreen Luxurie’s apparel and fabric offerings—giving both sides of the business one recognizable identity rooted in craftsmanship and contemporary African style.

The Outcome.

Evergreen Luxurie emerged with a distinctive identity that brings its apparel and fabric offerings together. The needle-inspired logo, green-and-black palette and coordinated graphic design give the brand a consistent, recognizable presence.

The result is a visual foundation that reflects the founder’s craft and ambition, ready to grow with the business.