We built a visual identity that feels premium, polished, and confidently upscale. Elegant serif typography paired with a restrained, refined palette elevates the brand’s positioning. From the logo through to packaging, every touchpoint was designed with deliberate precision and an obsession for detail.

Branding

Graphic Design

Introduction

Project Background.

Founded in 2012, Cloudbeds provides the platform that powers Hospitality, driving streamlined operations, increasing reservations and revenue, and enabling memorable guest experiences for lodging businesses of all sizes and types across the globe.

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To support their clients and understand their needs even better, Cloudbeds values working with local partners like consultants, advisors and revenue managers. Local partners offer valuable insights and provide additional services that increase product adoption and the overall experience of hoteliers moving to Cloudbeds.

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In order to support its ambitious growth plan, Cloudbed asked Bond to find suitable partners in several markets to join its Ambassador program.

Client :

Ivy Cooks

Industry :

Catering

Project Year :

2024

Duration :

1 month

Client's request

The Challenge.

Bond began by working closely with Cloudbeds to define a detailed partner profile — not just the role, but the mindset, experience, market focus, and values that an ideal consultant should bring. This upfront clarity ensured that every next step was intentional and aligned with Cloudbeds’ long-term partnership goals.

Once the profile was finalized and approved, Bond moved into targeted outreach. We activated multiple channels including LinkedIn, hospitality-focused communities, and other relevant online platforms where qualified consultants were already active. Rather than casting a wide net, we prioritized high-fit candidates who clearly matched the agreed criteria and showed real potential to contribute in their market.