HOW WE HELPED GHANA'S FASTEST RISING TRAVEL BRAND LOOK LIKE THEIR PROMISE.
branding
web design & devt
about the project
Wilfy Travels, one of the trusted travel companies in Ghana and a renowned subsidiary of the Wilfy Group of Companies needed a brand identity that aligns with their parent company’s branding and at the same time stands out in Ghana’s travel industry.
Project involved two main areas: a premium brand identity and a bespoke, contemporary website to further project the brand’s image and make it easier for customers to engage the company concerning any of the company’s services.
Client: Wilfy Travels
Industry: Travel
Project Year: 2024
Duration: 12 weeks
a premium logo
We started by carving out a premium brand identity for Wilfy Travels. As a company that wants to be known as an all-in-one travel partner and as well promises to help people travel without stress, we were faced with the challenge of making their logo look their promise.
The goal was to design a brand identity that is premium but friendly, sophisticated yet simple and memorable.
The final logo approved comprises a 5-diamond shaped icon that forms the letter W which is the first letter of the brand and parent company, and an airplane icon which sits on top of the Wilfy or W icon.
We used the dark red and royal gold colors to give the company the premium look and feel just as the parent company’s branding.
a modern, interactive website
After the brand identity design and creative strategy, we then moved to designing and building a modern, mobile-first, interactive website that will greatly streamline the company’s activities and improve customer experience.
The strategy was clear: build a website that clearly projects Wilfy Travels as a one-stop agency for all things travel and a website that communicates this with a premium, interactive and clean UI/UX.
Website URL:
https://wilfytravels.com
Services Rendered:
Web Design
UX Design
UI Design
Copywriting
Web Development
SEO
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